Launch events have many purposes and with careful planning and execution can deliver spectacular results.
Having a clear objective with what you want the launch event to achieve is a good starting point. Is it to generate orders, gain media coverage, engagement with a new product, service or brand - even a combination?
Last month I shared how to get a return on investment from your live events which hit a chord as I had some great comments and questions on LinkedIn. Hopefully you are now a little bit wiser as to how events can deliver time after time for you.
To recap: events are great for engagement of your vision, objectives and brand. Here at Lemon Zest we practice what we preach and like to involve all of the team in the business and our vision...
Events can take many forms and recently I was asked how you can get a return on investment from events so i'm sharing my experience of how to do just that.
Live events are a powerful medium. They can create engagement with customers, partners, sales teams, generate fundraising for charity events and more. They help to build relationships which is invaluable.
"Coming together is a beginning. keeping together is progress. Working together is success." Henry Ford
Well at Lemon Zest Events we really believe it does and before we all head into Christmas festivities I wanted to share my thoughts on how team work events and team camaraderie can have a positive influence on your business. So pinch, punch, first of the month.
Many organisations run their external events in the same way they would run an internal event and miss opportunities to really wow the audience.
As external events are often an investment it is important to give some thought to making the most of the content and opportunity to engage.
Memorable events don't just happen - they are planned, thought through and executed with precision.
Here's Lemon Zest Events guide of how to set your event apart from the rest. Think 'make it a journey not a destination'.
It’s not everyday you come across a new and exclusive special event venue but we’ve done just that and want to share this hidden gem with you.