At Lemon Zest we deliver events in all shapes and sizes; from intimate conferences to jaw dropping showcase award evenings. Some of our customers come to us to deliver high energy events such as those for corporate customers or hair and fashion events where a high impact event is needed to wow the crowds...

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Event technology continues to evolve and one of the latest platforms is the use of virtual reality (VR) technology. The potential of technology provides an alternative way to impress and create the unimaginable and this is why VR activities are being used to attract and engage audiences. I’ll share what you need to know in my latest blog.

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Here is a guide to an event timeline and key points to build into a project plan for anyone who organises events, conferences, parties, awards events or corporate & fashion events.

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It’s well reported that the events industry can be one of the most stressful to work in but with the right structure, policies and support in place it can be fulfilling, motivating and a workplace to embrace.

What does this mean for the LZ team and managing their wellbeing and mental health? You can hopefully learn from what we practice...

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Spring and summer are great opportunities to reconsider your indoor events, taking them outdoors.
It's easy to do with the right planning and support so read on to find out the key things to consider...

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In February’s blog I covered how to get (and measure) a return on investment on events.
To recap, when measuring the return it is essential that you:

- Set clear objectives
- Get key stakeholders involved at the early stages
- Set pre-event measures/goals or benchmarks

The mention of ROI can send some into a cold sweat, not knowing where to begin
and others more comfortable with it, eager to learn more. Hopefully this post will help both sides.

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Launch events have many purposes and with careful planning and execution can deliver spectacular results.

Having a clear objective with what you want the launch event to achieve is a good starting point. Is it to generate orders, gain media coverage, engagement with a new product, service or brand - even a combination?

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Last month I shared how to get a return on investment from your live events which hit a chord as I had some great comments and questions on LinkedIn. Hopefully you are now a little bit wiser as to how events can deliver time after time for you.

To recap: events are great for engagement of your vision, objectives and brand. Here at Lemon Zest we practice what we preach and like to involve all of the team in the business and our vision...

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Events can take many forms and recently I was asked how you can get a return on investment from events so i'm sharing my experience of how to do just that.

Live events are a powerful medium. They can create engagement with customers, partners, sales teams, generate fundraising for charity events and more. They help to build relationships which is invaluable.

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"Coming together is a beginning. keeping together is progress. Working together is success." Henry Ford

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