Style Birmingham Live

The Midland’s most prestigious and regarded fashion event - Style Birmingham Live was back and looking for a new home. An empty warehouse space in the heart of Birmingham needed transformation…and we were ready to rise to the challenge.

We were asked to stage the event and work closely with both the client and the design and choreography team to deliver the best event to date - so this was our goal.

10 events over three days previewed cutting edge high street fashion to 5,000 guests, VIP’s, press and retailers.

The event went on to win a prestigious Purple Apple Award at a glitzy awards dinner in London, which was testament to the fact that this event went to new levels of excellence. (Even by LZ’s standards!)

  • A sophisticated lighting rig and audio system was flown from the roof of the warehouse space and allowed us to create exciting visual effects with a host of various moving lights.

    A pair of 20K projectors were blended to create an animated backdrop capable of presenting graphics, animations, videos and relay from a number of live cameras.

  • Although simple in design the backdrop for the catwalk had to be clean in design and in production. We manufactured three walls measuring a total of 25m wide and 6m high – all covered in a single piece of fabric for a faultless and contemporary finish.

    We also introduced five tiers of seating to accommodate 500 guests per show. The tiered seating was custom built to fit around columns within the space and used 120 stage decks at heights from 200mm – 1000mm.

  • Each of the catwalk scenes required different media to help generate its own identity and we used various animations, films and effects in all of the media that we created for the event.

  • The highlight of this show was arguably the addition of three lasers. One was positioned in the middle of the entrance to the catwalk on floor level and two at the end of the catwalk. These lasers picked out the sides of the catwalk right at the start of the show and then backlit the initial model entrance and was extremely effective! Sounds too good to be true? Take a look at the event video.

  • A sophisticated lighting rig and audio system was flown from the roof of the warehouse space and allowed us to create exciting visual effects with a host of various moving lights.

    A pair of 20K projectors were blended to create an animated backdrop capable of presenting graphics, animations, videos and relay from a number of live cameras.

  • Although simple in design the backdrop for the catwalk had to be clean in design and in production. We manufactured three walls measuring a total of 25m wide and 6m high – all covered in a single piece of fabric for a faultless and contemporary finish.

    We also introduced five tiers of seating to accommodate 500 guests per show. The tiered seating was custom built to fit around columns within the space and used 120 stage decks at heights from 200mm – 1000mm.

  • Each of the catwalk scenes required different media to help generate its own identity and we used various animations, films and effects in all of the media that we created for the event.

  • The highlight of this show was arguably the addition of three lasers. One was positioned in the middle of the entrance to the catwalk on floor level and two at the end of the catwalk. These lasers picked out the sides of the catwalk right at the start of the show and then backlit the initial model entrance and was extremely effective! Sounds too good to be true? Take a look at the event video.

What they said

The team at LZ were instrumental in delivering this ‘award winning’ catwalk fashion show for Style Birmingham Live. Their attention to detail and the desire to always ‘go the extra mile’ has resulted in what has been described as the best Style event to date. The team delivered on every one of their promises and are a delight to work with on such a high pressure fashion event.

IF YOU THINK YOUR NEXT EVENT NEEDS AN EXTRA TWIST, GET IN TOUCH

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