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Making events work for the multi-generation workforce.

I shared a post recently about understanding generational differences in the workplace and how this applies to audiences in general, and in the case of LemonZest when planning events.

The link in my post shared a report on this very topic and it is a great reference point for breaking down the generations and characteristics of the multi-generational workforce. In case you missed it, it’s here: https://www.intelligentpeople.co.uk/employer-advice/multi-generational-workforce/ @intelligentpeople

Let’s explore understanding generational differences and relevance with event planning.
Hosting events that consider individuals of multiple genders in the workplace can be a positive way to promote inclusivity, foster a sense of belonging, and strengthen engagement.

Tailoring an event format and the event execution using different approaches for the multi-generational workforce is all possible. It’s about understanding your audience.

When LemonZest works with clients our briefing sessions uncover who the target audience is and what is the message. For example, we know that a client hosting an awards evening with a split of Gen X and Gen Z provides an opportunity to incorporate elements to engage with both audiences.

Some ideas to be relevant to different audiences

1. Panel discussions: Consider who will form part of a panel session and be inclusive. Choose a variety of guests who can add valuable perspectives and spark meaningful conversations among attendees. For a company conference, this may be audience representatives that can share their insights and experiences on relevant topics such as career development, leadership or social impact.

2. Think about networking: Arrange networking where employees of all genders can connect, socialise, and build relationships. Consider themes or icebreaker activities to facilitate interactions appropriate to the audience.
   

3. Interactive Social Media: Encourage attendees to use event hashtags and share their experiences that appear on screens displaying live feeds of social media posts related to the event. Gen Z tends to be more active on platforms like Instagram and TikTok, while Gen X might prefer Facebook and X – or might not even engage with social media.

4. Got an awards event? Think beyond the more traditional award categories to recognise gender diversity within the organisation - LGBTQ+ Pride Month celebrations or International Women's Day.

5. Entertainment: Get creative with a lineup of performers that spans different genres and styles to appeal to the varied tastes of both generations. This could include more traditional live bands, viral TikTok creators or YouTube personalities for example. When choosing your music, a playlist that blends music from the Gen X era with more current choices will create the right ambience.

6. Technology: Incorporate interactive technologies like AR filters or QR code hunts for Gen Z attendees, while offering easy-to-use event apps or digital voting systems for Gen X participants.

These are just a sample of ideas to embrace how best to connect with your audience types. By incorporating some of these elements, you can create an event that fosters meaningful connections and engagement across generations. Happy to share more with you, just get in touch.