blog

On 28 July over 30,000 people visited Alexander Stadium for the opening of the 2022 Birmingham Commonwealth Games. I was lucky enough to be one of them. As if that isn’t a big enough crowd, it was broadcast to a global audience of one billion! What an emotional and heart-warming event it was.

Like any good event, the planning, creative, technical and production teams work tirelessly behind the scenes to make it a seamless show that sparks imagination and keeps the audience engaged, and the opening ceremony did not disappoint.

These types of events, whether on the scale of the opening ceremony or an awards evening, charity fundraiser, or product showcase will be under scrutiny by the guests/audience. Rehearsals are a must to focus on attention to detail and enable everyone to know what’s expected and pre-empt any nerves about doing something for the first time. Preparation is key.

At the opening ceremony, the artistic director and creative team worked with the production team and 200+ volunteer production assistants. It’s fascinating what goes into an event behind the scenes to create the best experience possible for the audience. We know as event profs, each one of our team has a role to play and working as a team has a huge impact on the delivery and professionalism of an event. The opening ceremony was a fantastic example of this.

When you are part of the audience of an event or watching the opening ceremony, like I was, it’s easy to get drawn into the whole spectacle, which is exactly what should happen. However, having a crew in the background delivering flawless technical and creative event production is the key to this.

“What an event opening. The precision, the intention and delivery, the entertainers, lighting, musicians, theming and Birmingham legends on stage. And to close the show, non-other Duran Duran. The whole spectacle was a perfect tribute to Brum”.

Inspired by what you have seen?

Ok, we know events are not always on the scale as what we were treated to watching the commonwealth opening ceremony. But the same planning process and attention to detail still apply. To start LZ will discuss your event goals and ideas to get the creative juices flowing. This helps us understand what you want to achieve, your vision and what needs to be in place to deliver a successful event for you.

We take time to get to know you, your tone of voice, and your brand to allow the team to deliver unique ideas and a brief that exceeds your expectation. We deliver a bespoke proposal with ideas and designs to capture the visualisation and bring your event to life.

Transformative AV, lighting, staging, LED displays, content creation and delivery are just some of the aspects our team, and any team capable of delivering a spectacle like the opening ceremony, will work their socks off on to make it an extraordinary and unforgettable creative event production.

Our team is bursting with technical skills, creativity and experience to bring concepts to life. And it’s watching high-profile events like the commonwealth games launch that puts the fire in our belly to deliver every time, whether that be a conference, corporate event, festival, fashion show, prestigious awards evenings, super-hot promotional videos and everything in between. Take a look at our video showreels.

Thanks – and well done Birmingham!